We've re-branded and here's why...
Posted 22 March 2021
Since we became Ctech Europe back in 1999 we've stuck with the same look and feel, after just over two decades we felt the time was right to shake things up a little, with a fresh new look that we feel represents who we are as a company as we continue to grow in the 2020's.
It's important to know when to refresh your brand and for us, we felt the time was now. We have some exciting changes happening within our team at ctech and felt a new brand would be a great way to represent how we're evolving.
Without moving away from our current identity completely we embarked on a mission to create a refresh for ctech which would represent us more accuratley but still carry through the fundementals and experience we've gained over the years through with our new look.
Our New Colour Palette
We were looking for a colour palette that represents ctech europe more accuratley, specialising in custom water treatment systems we felt our current colours didn't say enough.
With the colour blue being more associated with water we felt this was the right direction for us, a mix of light and dark blue colours show collective strands of our services and how we can adapt to treat multiple substances within wastewater treatment. Aside from the blue, we made sure we injected an element of green to reprensent the eco-friendly foundation that Ctech Europe is built upon.
Over the next few months we'll be working with swish® to update our digital brochures, marketing material, office signage, packaging and work clothing to bring everything in-line. Watch this space!